Top 5 Social Apps in Belgium: Q1 2025 Performance

In the first quarter of 2025, the performance of the top social apps in Belgium showcased diverse trends in downloads, revenue, and active users. Here's a closer look at how each app fared on the unified platform, drawing insights from Sensor Tower's data.

TikTok - Videos, Shop & LIVE saw a dynamic quarter. Weekly revenue fluctuated between approximately $270K and $420K, peaking in the last week of March. Downloads and active users showed a gradual decline, with downloads dropping from 22.5K to about 16.3K and active users hovering around 1.9M by the end of the quarter.

Facebook maintained steady engagement. Revenue remained consistent, averaging around $8K weekly. Downloads initially rose, reaching 17.6K in early February before declining to 11.1K by March's end. Active users remained stable, peaking at over 3.9M in mid-March.

Threads focused on user engagement, with active users increasing from 886K to 907K by the quarter's close. Downloads varied, with a high of 25.4K in early January, settling at 18.9K at the end of March.

Instagram experienced a steady stream of downloads, ranging from 11.5K to 17.7K. Revenue saw a slight decline, starting at $19.8K and decreasing to $12.4K by March. Active users remained robust, with numbers around 2.6M throughout the quarter.

小红书 — 你的生活兴趣社区 had a notable spike in downloads at the beginning of the quarter with 125.9K, which decreased to about 467 by March. Revenue peaked at $24.8K in mid-February, while active users dropped from 31.4K to just over 10K.

These insights from Sensor Tower reveal the diverse performance of social apps in Belgium, reflecting user preferences and engagement throughout the quarter. For more detailed analytics and insights, visit Sensor Tower's platform.